Iris Ho – Navigating the Path of Marketing and Personal Growth

Join Iris and Serge as they explore the dynamic relationship between creativity and marketing, focusing on the importance of hands-on experience in the field. Iris shares her expertise on content strategy, consumer research, and the innovative marketing approach of Tesla, which relied on word-of-mouth over traditional advertising. The conversation dives into how emotional intelligence can turn marketing risks into rewards, with a particular focus on managing public relations crises in industries like makeup.

📌 Highlights:

-The benefits of hands-on marketing experience
-Creating effective content strategies and conducting consumer research
-Tesla’s unique word-of-mouth marketing approach
-How emotional intelligence helps navigate PR crises in industries like makeup
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