Amirah Suleiman - Marketing, Crisis Management, and Emotional Intelligence

In this conversation, we explore the dynamic world of marketing, where crisis management, emotional intelligence, and strategic risk-taking play crucial roles in shaping brand success. The discussion sheds light on how modern marketing thrives on understanding audience needs, using targeted advertising, and managing public sentiment to turn challenges into opportunities. We look at how brands respond to criticism and the importance of emotional intelligence in navigating both positive and negative reactions.

Additionally, we explore the role of sports marketing, with insights on how brands create deep emotional connections with fans and the intersection of personal passion with professional goals. From understanding market demographics to leveraging emotional reactions for engagement, this conversation delves into the critical elements of modern marketing.

Perfect for marketers, brand strategists, and anyone interested in the intersection of crisis management, emotional intelligence, and the power of emotional engagement in the business world.

📌 Highlights:

-The evolving role of marketing and targeted advertising
-Crisis management in brand recovery and turning negative publicity into success
-The role of emotional intelligence (EQ) in shaping public perception
-The power of strategic risk-taking in marketing campaigns
-How sports marketing taps into fan emotions and loyalty
-The intersection of personal passion and career aspirations in marketing
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#MarketingStrategy #CrisisManagement #EmotionalIntelligence #BrandRecovery #SportsMarketing #TargetedAdvertising #BrandEngagement #MarketingCareer